Millions of businessmen around the world are using various Facebook ad tools for their business promotion. Now more than 90 million business pages have been created on Facebook. Which makes it easier for businessmen to bring their business closer to people.
Using third party software to advertise on Facebook makes it difficult to understand the fundamentals of Facebook Ad Manager, which is detrimental to Facebook marketing. But we never discourage you from using third party tools.
If those tools prove to be useful and beneficial to achieving your business goals, then use them. But if you want to become a real expert for Facebook marketing. Then you need to know about every feature of the Facebook platform.
Facebook company has some great ad tools of its own, which play a special role in properly designing ad campaigns and multiplying the performance of Facebook ads.
Another interesting thing is that, even though Facebook business entrepreneurs know about these tools, many advertising companies do not know about the existence of these Facebook applications.
We have tried to fill your lack of information with this article.
1. Facebook Pixel.
Facebook Pixel must be installed to run Facebook Ads. Once the Facebook pixel is installed on your website, your pixel tags create, optimize and measure custom audiences as well as generate dynamic ads. With the help of pixels, you can focus on the type of engagement of the Facebook audience on the site and bring them back to the website again and again. Facebook Pixel tracks important customer data to encourage more purchases from your customers who buy products or services offline and online.
And by targeting the right audience with pixels, the right customers can be found for the business. Pixels play an important role in tracking page audience data with 100% accuracy.
2. Facebook Analytics Mobile App
1. iOS
2. Android
Facebook Analytics Mobile App is a convenient and simple mobile version of the desktop version. The application provides all the necessary notifications for business pages so that you can always avoid unexpected mistakes.
This is a notification of accurate reports on Facebook Ad management. Apart from this, the creation of apps, websites and customized events and their notifications are available through these tools. You also have the facility to view important statistics and other metrics for your business, so you can stay up-to-date on business even when you're on the go.
3. Facebook Ad Manager Mobile App
There are two versions of Facebook Ads Manager app
1. iOS
2. Android
Facebook Ad Manager Mobile App is a mobile version of the standard Ad Manager. The application allows you to analyze and monitor the performance of your ads in real time. Also, your ads can be optimized, edited and closed by the app. Setting up audience, managing ads, creating ad images, creating and posting stickers and templates and many other tasks can be done very easily with the app.
4. Facebook Page Manager App.
1. iOS.
2. Android.
Facebook Page Manager is a mobile application that allows you to manage up to 50 pages simultaneously with the help of a smartphone or tablet. Which saves you from the trouble and wasting time by repeatedly visiting the Facebook website to know the page updates. Through this application you can link Facebook and Instagram accounts very easily, this app also has the facility of replying to Facebook and Instagram comments, reading comments and sending messages.
It helps a lot to see your page statistics, track page activity instantly, and get push notifications. You can also create still and video ads with this application.
5. Creative Hub
Creative Hub is a very useful and important Facebook ad optimization tool that multiplies your ad creation skills and helps you create your ad more professionally.
First, the tools have detailed instructions on how to create the add. Creative Hub is a tool that makes the process of creating ads very easy. Creative Hub gives you the facility to work on every detail in the creation of ads and as a result, the results of your ads are much better. You don't have to rely on anyone to create a great ads for your business. You can create professional quality ad creative at home by yourself with Creative Hub. You can save your created ad creative, share it with others for review which will further enhance your skills.
For each ad format in Creative Hub, measurements such as suggested size, aspect ratio, and length (for video) are automatically determined. As a result, you don't have to face any difficulty with the aspect ratio to publish ads on social platforms.
6. Mobile Studio.
Nowadays Facebook is very popular place to promote a business. Mobile Studio is the best place to create mobile ads on Facebook. You can easily learn how to create mobile ads with Mobile Studio. Apart from this, the tasks that you can easily do with Mobile Studio are adding logos, animating text, creating animated content and other design tasks that you can easily do using your smartphone.
Mobile Studio is a resource that provides best practices for mobile advertising that will help your business grow.
7. Audience Insight
Audience Insight is a tool that provides all sorts of audience-related information to manage your business with your Page. And Audience Insight works as a great helper for audience targeting by Ad Manager for future ad campaigns.
These tools are used to find potential customers by knowing what type of audience your page has and how to target audience group details on Facebook.
So, with Audience Insight, know yourself who can be your target customer and decide where you want to show your ad very easily.
8. Crossborder Insight Finder.
CrossBorder Insight Finder helps you maximize your business results. It is considered as an essential tool for companies to find new market opportunities for their business. Using these tools to do business outside the country, you will get a detailed idea about a business market in the target country at home at any time. These tools have been able to prove the accuracy of his name through his actions.
Crossborder Insight Finder helps you compare the effectiveness and success of Facebook and Instagram platforms in managing ads for different countries.
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