Using social media, people are completely eliminating geographical distance in human communication. Any person can give and receive information, opinions, images, videos, etc. using technology.
Social media is the new reality in our modern life. People no longer browse the pages of newspapers for information in tea shops in cities, ports, and villages. Instead of this came smartphone and iPhone dependency. The old practice of marketing information in mass media is no more. Everyone is getting instant information about what is happening around the country and abroad through Facebook, Twitter, YouTube, Google, and other social media. Today's event of Dhaka Business is about 5 such popular social media.
1. Facebook
The world's largest social media platform is Facebook. Facebook's journey from February 4, 2004. Its headquarters are located in California, United States. Currently, Facebook is managed under the meta company.
Facebook was started by Mark Zuckerberg in a college dorm with four classmates. Mark Zuckerberg founded Facebook with his roommate, computer science students Eduardo Saverin, Dustin Moskowitz, and Chris Hughes while studying at Harvard University. The website's membership was initially limited to students at Harvard University, but it later expanded to other colleges in Boston, the Ivy League, and Stanford University. Facebook is now the third most popular website in the world. Around 2.5 billion people use the platform to protect social networks worldwide. In the beginning, it was called 'The Facebook.com'. Facebook's activities are now not limited to social networking. It has also become one of the platforms for digital advertising.
Users can update personal information by adding friends, and sending and receiving messages. A user can also join city, work, school and region-specific networks. The website is named after the university administration's book marking the start of the academic year with students. Membership is free.
Many entrepreneurs are currently using Facebook as a platform for their business. By this many people are becoming self-reliant.
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2. Instagram
A popular social media. It is a medium that is very popular with known media faces or celebrities. Instagram is an American video-sharing social networking service founded by Kevin Systrom and Mike Krieger. Instagram first launched on October 6, 2010.
This app lets users upload media that can be edited with filters. Posts can easily be shared publicly or with pre-approved followers. Users of this app can browse other users' content by tags and location and see the most discussed content very easily. Users can like images and follow other users to add content to a personal feed.
Instagram can help businesses promote commercial products and services. Instagram can be distinguished from other social media platforms by its emphasis on visual communication. Instagram marketing is an effective way to advertise products. The platform can also help commercial companies save on branding costs, as it can be used for commercial purposes even for free.
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3. Twitter ( X )
Twitter was first established 16 years ago on March 21, 2006. Those who contributed significantly to the establishment of Twitter are Jack Dorsey, Noah Glass, Biz Stone and Evan Williams founded Twitter. It was launched in July 2006.. The headquarters is located in California, USA. Twitter is an American microblogging and social networking service, where users post and communicate in messages known as 'tweets'. Registered users can post, like and retweet tweets. But unregistered users can only read those tweets, which are publicly available.
Users connect to Twitter through browser or mobile frontend software or programmatically through its API. Prior to April 2020, services were available via SMS. It has more than 25 offices worldwide Tweets were originally limited to 140 characters, but in November 2017 the character limit was doubled to 280 for non-CJK languages. Audio and video tweets are generally limited to 140 seconds for most accounts on Twitter.
According to 2012-English estimates, more than 100 million users on Twitter post 340 million tweets per day. The service handles an average of 1.6 billion search queries worldwide every day. It was one of the ten most popular websites in 2013. It is described as the 'SMS of the Internet'. As of 2024, Twitter had over 2.7 B monthly active users. In reality, a minority of users write the majority of tweets.
4. LinkedIn
LinkedIn is a social media website owned by Microsoft. LinkedIn was founded in December 2002 and was officially launched on May 5, 2003. This social media website is mostly used by professionals.
According to a 2013 statement, they currently have over 200 million registered users who are citizens of 200 different countries. This site is currently available in English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian and Malay. LinkedIn has 21.4 million monthly users from the United States and 47.6 million worldwide, according to a survey by ContactCast. In June 2011, it had 33.9 million regular users, a 63 percent increase from the beginning of the year and surpassing another social networking website, MySpace. LinkedIn entered the stock market in January 2011 and first issued its public shares on May 19, 2011 using the symbol LNKD.
5. Pinterest
Pinterest started its journey in March 2010. Pinterest is a web and mobile application company that operates as a photo sharing website. It requires registration to use. The site was founded by Paul Shearra, Evan Sharp and Ben Silberman. It is run by Cold Brew Labs, funded by a small team of businessmen and entrepreneurs.
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