You have launched your Google Ads campaign and your ad is starting to generate a large number of clicks Great! But until you install conversion tracking, you won't be able to see how many clicks lead to sales and how much profit you've made from them.
So how do you track conversions on Google Ads? What is even a conversion?
Fortunately, I'll answer them and more in this handy breakdown. It doesn't matter if you want to reset tracking for an existing account or start from scratch, this post will cover everything you need to become a Google Ads conversion tracking pro.
Why conversion tracking is important in Google Ads?
Tracking Google Ads conversions can make or break your business If you don't know what's working and what's not, how can you improve? Conversion tracking lets you see which ads are driving the most conversions. With this information, you can adjust your keywords, budget, bidding, and more to further optimize those campaigns, as well as apply your more successful campaign strategies to those that need improvement.
In short, conversion tracking gives you the ability to maximize profits and save money on Google Ads.
Setting up conversions with Google Tag Manager
Google Tag Manager is a convenient method that allows you to install a code once on a website and use the platform by adding code snippets. There are ready-made templates, so you don't have to worry about setting something up from scratch.
Also, it is a simple task that anyone can do very easily. Just remember to set up triggers for your conversions and tell the URLs of key pages like your thank you page.
Step #1: Create your Google ads conversion action
- Log into your Google Ads Account
- Select Goals
- Click on 'New Conversion Action'
- Select website
- and input your domain
- click on 'add conversion actions manually' using code
- Select Goal and action optimization
- Give a Conversion Name
- Value "Use different Values for Each Conversion'
- Count 'every'
- Keep all defult
- click on 'DONE'
- Select Google Tag Manager
- and copy this conversion ID and conversion level code
Step #2: Setup your Google Tag Manager Tag
- Login Google Tag Manager account
- Create an account and container
- Select Tags and click NEW
- select Tag Template
- Create 'Conversion Linker tag' for all page
- and then make Conversion Tracking Tag
- follow these steps
- Make appropriate Trigger for Purchase event: Thank you page/ Custom events
- Publish GTM version
- and save Google ads conversion tag
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