Facebook is a popular social media as well as a very large ads platform. Running a campaign on Facebook can be achieved in less time and with a smaller budget than other ad platforms. In today's article, we will try to know about what Facebook Ads is, how it works and what are its benefits.
What are Facebook Ads?
Facebook is a popular social media. Facebook, which was created in 2004, has now reached the pinnacle of success. At least 4 billion people from all over the world visit Facebook every month. Currently, the total number of Facebook users is more than 4 billion. 2.64 billion people log into this social media every day.
the ideal place for business growth and huge active user community . Because of this, Facebook ads have gained a lot of popularity recently. Facebook Ad is to advertise any product or service using this platform.
That is, Facebook Ads platform is used to reach potential customers of our own products or products of clients. this social media is very easy and effective on Marketing. Because here you can open the page from your profile and start business.
You can setup pre-made ad account with that page. Then you can advertise your product by creating ads with images, videos and text of your choice.
Basically, Facebook ads are just like any other ad service. But creating and promoting ads here is much easier. With its built-in analytics and accurate visitor targeting features, you can selectively advertise to the right people.
GET SECRET FB ADS TIPS FROM EXPERT
What is the function of Facebook ads?
Facebook Ads are managed based on a group of similar characteristics. That is, first you need to do the necessary research for your add. Because before running an ad, you need to know who your customers will be. In this case you have to consider the potential customer's age, taste, location, language, culture etc.
You will be ready to serve ads when the data collection on the topics described above is complete. So the advertisement created by you can be promoted by following 8 formats through Facebook Ad. The details are discussed below.
Video Add: You can add to use GIF or video files to video. A lot of detailed information about a product or service can be presented beautifully by using video. Moreover, video ads build a good customer relationship with you.
Facebook has a total of 6 types of video ad formats that are capable of attracting user attention. The video ad formats are Instagram Stories , Vertical Videos, Video Collections, Short Videos, and GIFs, , In-stream Videos ads, Video Carousels.
Image Add: Just as any data can be displayed more fluently through video editing, images can also be used to create high-quality ads. On Facebook we often see still image ads alongside video ads. These are basically created using the image ad format of Facebook ads.
Images work very well to grab the visitor's attention. You must maintain 1080x1080 resolution for Facebook image ads. Otherwise the ad will not be high quality. This will greatly reduce the performance of the ad and will not fulfill the purpose.
Carousel Add: Carousel is basically a moving image or video slide. There are several images or videos that change over time with animations. If a product cannot be described in a video or image, it can be easily advertised through carousel ads.
Moreover, 10 images or videos can be given inside a carousel ad. You can market several different products in one ad. On the other hand, different features of the same product can be expressed through different images or videos.
Messenger Add: Messenger Ad is an interesting ad format. Messenger ads look exactly like direct messages in Messenger. Being similar increases the chances of clicking on this ad.
Story Add: Facebook Stories have become very popular in recent times. Facebook users are starting to see more stories from their newsfeeds. In this situation there is no option to create ads by targeting stories. We know the story gets deleted automatically after 24 hours.
On the other hand, because story ads look exactly like your friend's stories, engagement increases a lot here. Moreover, story ads can be promoted simultaneously on Facebook, Messenger and Instagram. This increases the feasibility of the advertised product.
Slideshow Ad: Slideshow Ad is very similar to Carousel Ad. But only images can be used in slideshow ads. Here too the images keep changing in the form of slides one after the other. The specialty of this ad is that slideshow ads are easy to create, low cost, pre-made templates, more effective on slow internet.
Collection Ad: Collection Ad consists of four types: Instant Storefront, Instant Look book, Instant Customer Acquisition and Instant Storytelling. Here the ad is created in such a way that the customer can purchase the product directly from the ad.
Under this ad section, you can give ads in both image and video formats, but under each ad there will be four small images that will help to know about the product.
Playable Ad: If you are an app developer and want to advertise your app on Facebook then Playable Ad is for you. In this ad format visitors can see your app's features. They can use the app for a while and decide if they want. Along with Google Ads, Facebook Ads is a very good platform for app developers.
Why run advertisements on Facebook?
As listed below, there are numerous justifications for Facebook advertising.
- On Facebook, you can target the appropriate user to display adverts. which on any other platform is not feasible.
- Based on factors like gender, age, nation, language, culture, etc., advertisements can be shown here. There is no possibility of spam marketing. The majority of people's time on Facebook is spent on newsfeeds and videos. As a result, there is greater return on investment with less work.
- Depending on your type of business, you can define ad formats. Ads can be imaginatively made and promoted. On Facebook, your only capabilities are to create and manage ads. You control the duration of each advertisement as well as the number of viewers and format. As a result, you can lower the budget by enabling or disabling the advertisement whenever you like.
- Facebook advertisements yielding faster results. Because precisely executed ad targeting can yield desired outcomes faster.
- An extremely strong and intuitive ad manager simplifies upkeep.
- A/B testing can be used to increase ad performance.
- By hiding ads from pointless and irrelevant visitors, spam issues can be decreased.
If the Facebook campaign is managed well, any business can quickly attract some potential clients. The functionality and benefits of Facebook ads are covered in this article. GET SECRET FB ADS TIPS FROM EXPERT
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