Accurate conversion tracking is essential to get the desired sales and increase ROI from Ads Camping. You can use any medium to promote your business like Facebook, TikTok, SnapChat, or Pinterest. Conversion tracking plays a very important role in running ads on every platform and profiting from them. Currently, ad campaigns rely on data tracking to optimize ads and deliver them to the exact same customers. So if you want to benefit from ads camping then you must focus on data tracking.
Currently, accurate data tracking is somewhat technical because browser-only site tracking is not sufficient. You must setup server side tracking or conversion API. If you can set up the opt-out side tracking or conversion UPI correctly, you can track your customers' data even if they are IS users or if they use a VPN or ad blocker.
Ways of setting up the Conversion API:
Generally, you can setup conversion apps using several methods, three of the most prominent 1. using a developer, 2. using Google Tag Manager, and 3. using third-party apps. It usually depends on your CMS to decide which way you want to use. The best and easiest solution out of these is to use Google Tag Manager. If you are using Google Tech Manager then you will find many templates that you can use to setup your facebook, tiktok, snap, or pinterest pixel. And using Step.io you can easily setup server side tracking or conversion API. If you are not very technical then you can hire an expert who can set you up nicely for all this. If you want you can check out my upwork profile as I have been providing conversion tracking solutions there for more than six years. You can also setup it yourself by watching my YouTube videos if you want. But my recommendation is that you must take the help of an expert because every aspect of trucking is very sensitive.