My recommended tools

Tools I use in my workflow.
Platforms I recommend.

I work with tracking, analytics, eCommerce, freelancing, and digital marketing every day. These are the platforms and tools that fit closely into the kind of work I do across eCommerce, freelancing, content creation, SEO, hosting, and digital marketing.

Why this page exists: I get access to a number of partner and affiliate programs. Some links on this page are affiliate links, which means I may earn a commission if you sign up or purchase through them — at no extra cost to you.

13 tools

Why take tool recommendations from me?

I keep this page focused on the tools that fit real workflows I work with — from Shopify stores and eCommerce operations to freelancing, content creation, SEO, hosting, and marketing.

Affiliate disclosure

Some links on this page are affiliate links, which means I may earn a commission if you sign up or purchase through them. There is no extra cost to you.

My toolkit

My working toolkit, by category

Use the menu to explore the tools that match your goals. These are the platforms I keep in my working toolkit or recommend for specific projects.

In My Toolkit

eCommerce

Shopify

Build and run an online store with products, payments, checkout, and the tools needed to grow an eCommerce business.

Best for: eCommerce brands, online stores, product businesses, and dropshipping.

In My Toolkit

Freelancing

Upwork

Find freelance projects, work with businesses remotely, and build long-term client relationships across many specialties.

Best for: freelancers, specialists, agencies, and remote project work.

In My Toolkit

Marketing & CRM

HubSpot

Connect marketing, sales, customer management, and automation in one business platform.

Best for: businesses that want a connected CRM and marketing workflow.

In My Toolkit

SEO & Growth

Semrush

Research keywords, competitors, content opportunities, and search visibility for a more data-driven SEO strategy.

Best for: SEO research, content planning, competitor analysis, and growth teams.

H10

In My Toolkit

Amazon & eCommerce

Helium 10

Tools for Amazon sellers covering product research, keywords, listings, operations, and marketplace growth.

Best for: Amazon FBA sellers, product research, keyword research, and marketplace growth.

In My Toolkit

Learning

Udemy

Online courses for learning practical skills across digital marketing, business, analytics, development, and more.

Best for: structured learning, skill development, and practical tutorials.

In My Toolkit

Software & SaaS

AppSumo

Discover software, SaaS products, productivity solutions, and business tools through a marketplace built around software deals.

Best for: creators, startups, marketers, and small businesses looking for software.

In My Toolkit

Creator Tools

CapCut

Edit short-form videos, add captions and effects, and speed up content production for modern social platforms.

Best for: YouTube Shorts, TikTok, Reels, and fast social video editing.

In My Toolkit

Creator Software

Wondershare

A family of software products for video, documents, PDFs, creative work, and everyday digital workflows.

Best for: creators, marketers, and businesses that need practical desktop software.

In My Toolkit

Web Hosting

Hostinger

Web hosting and website infrastructure for websites, WordPress projects, landing pages, and online businesses.

Best for: websites, WordPress, blogs, landing pages, and starter online businesses.

In My Toolkit

Domains & Hosting

Namecheap

Domain registration and related web services for building and managing the infrastructure behind a website.

Best for: domains, DNS, SSL, and website setup.

In My Toolkit

AI Video

InVideo

Create marketing and social videos in the browser with a workflow designed to make video production faster.

Best for: marketers, creators, and teams producing frequent video content.

In My Toolkit

Social & Creator

TikTok

A short-form video platform and creator ecosystem for publishing, discovering, and growing content.

Best for: short-form content, audience growth, and social video experimentation.

My recommended stack

You do not need every tool. You need the right tool for the job.

Start with one category, choose the platform that fits your workflow, and build from there. This page is designed to help you browse by use case instead of getting lost in a giant software list.

✓ eCommerce → Shopify + Helium 10 ✓ Freelancing → Upwork ✓ SEO & growth → Semrush ✓ Content → CapCut + InVideo + Wondershare + TikTok ✓ Business → HubSpot + AppSumo ✓ Website infrastructure → Hostinger + Namecheap ✓ Learning → Udemy

Need help choosing?

Tell me what you are building or trying to grow. I can help you think through the tool stack before you spend money on subscriptions.

Book a consultation →

Not sure which tool is right for you?

Tell me what you are building, what you are tracking, or what is not working. We can discuss the setup and the next practical step.

Book a Call →

Recommended Tools

Tools I use in my workflow.
Platforms I recommend.

Why take tool recommendations from me?