What I actually do
Brands come to me when their numbers do not agree. Meta reports forty purchases, GA4 reports twenty-eight, Shopify reports nineteen — and nobody knows which one to trust before the next thousand dollars of ad spend. My job is to make those three numbers the same number, and to leave behind a setup your team can read without me.
That means Google Tag Manager and GA4 built with clean naming, Meta Pixel and the Conversions API deduplicated on a shared event id, Google Ads conversions with the real order value and Enhanced Conversions, Consent Mode v2 wired correctly, and — for stores running ads on many channels — a server-side container on your own subdomain so iOS and ad blockers stop eating events.
How I write these guides
Every post starts from a problem I hit in a client account: a purchase event that fired twice, a Shopify checkout that dropped the data layer, a Consent Mode default that quietly killed consent signals. I write the fix as I applied it, including the part that failed first. If a guide is out of date or a screenshot no longer matches the current UI, tell me and I will update it rather than leave it stale.
Work with me
Tracking is available as fixed-price packages from $199, and every one of them starts with a read-only audit — nothing changes in your accounts until you approve the plan. If you only have one question, a $19 fifteen-minute call is usually enough.
