Can you be in digital marketing? Looking for courses on Skillshare that are actually worth taking to learn digital marketing?Then you've landed on the right article.
Digital marketing is a fast-changing landscape. Just when you think you've got it figured out, Google changes something, doesn't it?
Along with ever-changing technology, new SEO techniques are invented and smart marketers learn tactical ways to get ahead of the pack.
Online course websites such as Skillshare, Udemy, Teachable and many others have come up. This is a life saver for marketers, bloggers, and online business owners who want to update their incomplete knowledge without spending thousands on degrees and full-time courses.
Courses on these online platforms are taught by experienced professional trainers who have achieved great success in their chosen fields.
Well, do you know what digital marketing is?
Digital marketing refers to marketing efforts through online digital channels such as social media, search engines, mobile apps, email and websites. These methods are used to market to new customers and re-engage old customers to promote a brand while selling more products and services.
Digital marketing is imperative for any brand or business. Most business have a website or at least a social media presence. A digital marketer coordinates marketing efforts across free and paid digital channels.
Without a digital marketing plan, a business or brand will be virtually invisible and likely to see little growth.
Why learn digital marketing?
As discussed, a digital marketing strategy is essential for any business to grow and get more customers.
With 69% of searchers using their phone to help decide on an in-store purchase, a business needs to be on top of its digital marketing strategy.
Even if you sell products online or have a blog, you need to market your brand digitally to drive traffic. And with the demand for digital marketers increasing every year, a career in this field is a lucrative one.
Let's take a look at the top five free digital marketing courses online..
1. Digital Marketing for Writers: Grow Your Audience and Writer Platform.
Taught by best-selling author and YouTuber Jenna Moreci, this is one of Skillshare's best courses that teaches you how to effectively market your writing and grow your readership.
Writing a novel or starting an online publication is hard enough, but marketing it is even harder.Without a perfect digital marketing plan, your writing efforts can go awry.
If you're struggling to engage readers, this digital marketing tutorial will help you build an author platform, give you the right steps to create an attention-grabbing voice and turn your audience into fans.
2. How to get something online – an introduction to digital marketing.
As a brand or business, what you need most is a presence and great content to bring people together You can now learn how to choose the right social channels for your business, the importance of blogging and content marketing, how to create shareable content, a checklist of SEO essentials to help your business grow, and more. Laurie introduces you to relevant case studies and examples of things happening. Suitable for beginners and people with no prior knowledge of online software.
3. Digital Marketing Strategy – Profitable Sales Funnel Basics.
This course is taught by an experienced digital marketing strategist. You'll learn three ways to grow your business including; Increase in the number of customers, increase in average transactions per customer and increase in the number of transactions per customer.
So that's right, here are the ins and outs of profitable sales funnels that will scale your business and out pilot. These important skills can take years to master, but they're something you can learn in hours. By the end of the class, you'll know the exact sales and marketing strategies used by the world's biggest brands and how to put them to work for you.
4. How to create an effective SEO and digital marketing strategy.
This course teaches you to stop throwing pasta at the wall and start creating an effective digital marketing strategy that matters to your business.
By using competitive SEO analysis and monitoring your site's domain pages, you'll find out your website's strengths and weaknesses. This gives you an understanding of why it might prevent you from ranking better in Google and other search engines.
This is one of the best courses by Skillshare for bloggers, marketers, developers, writers, and anyone who wants to improve their business or their clients' online visibility. It helps if you can use Excel and Google Sheets and know your way around Moz, Ahref, Semrush, Chrome Dev Tools, and Buzzsumo (but not required).
5. Essential Digital Marketing Crash Course for Online Marketing.
This is a course that was written for bachelor studies, but now it has found its way to Skillshare as a crash course.
Here you will be guided through all the history, tools, terminology and goals of online marketing and how to use this knowledge to run your own campaigns.
Lessons include; Brand marketing, performance marketing, cost models, how to use Google Analytics, setting up email campaigns, displaying ads, using social media and more. This is a course that has more than 25 lessons and the total duration of this course is one hour and sixteen minutes. By completing this course, what you learn and know can be tested with the instructor by asking you to create a one-page marketing plan for your own online business or brand.
If you want to learn digital marketing then SkillSare's best course to learn digital marketing is - Final Thoughts
So you can do this course, there are also many free digital marketing courses online. Choose the course that best aligns with your goals and take notes as you go through each lesson.
Along with Skillshare's 14-day free trial, you can check out multiple digital marketing classes to hone your skills.
Whether you are new to online business, or a seasoned expert, it is always a good idea to update your digital marketing knowledge.
You just make sure that you continue to apply what you learn from each course.
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